The prioritization of Attributes – A New Perspective on the RBV

Purpose – The purpose of this essay is to contribute to a debate on the VRIO Model, based on the Resource Based View, suggesting that the model is applicable only empirically if a prioritization of the Organization attribute about the others is performed.
Methodology – To this end, the reformulation of formal and informal systems of management control, with greater flexibility and autonomy for middle managers and other professionals operating sectors, is proposed.
Findings – Through the implementation of the concept of Business Units, it is possible to decentralize decision-making and to change processes, creating more efficiency and quality in the products/services produced, which results in higher added value. As this step takes time and is derived from the involvement of several actors, there is the causal ambiguity and path dependence as generating factos of the attributes rarity and imitability.
Research implications – This study argues that in order to implement these changes, the development of the constructs leadership, trust, and quality is required, especially in the context of intermediate managers, actors who are no longer mere passive executors of strategies, taking the protagonists’ position. Finally, a conceptual framework is proposed, besides some premises for future research.

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VRIO Model, Strategy, Business Units