Purpose – The aim of this study is to determine effects thought positive affect and excellence to elicit a general appraisal in delighted touristic experiences. The goal is to understand the event-chain according to the appraisal options. The cognitive appraisal theory is used to explain why the emotion has a distinct set of appraisals for each person and why one experience can affect future consumptions.
Design/methodology/approach – A survey is administered to tourist have visited Girona. To the statistical analyses were used nonparametric test and for the mediation, analyses have adopted the methodology suggested by (Zhao et al., 2010).
Findings – Research findings suggest that the appraisal it can be evaluated differently
according to with the service sector. The appraisal in delighted experience’s it is mediated by the excellence and positive affect. There is not a significant direct relationship between exceptional value and the appraisal bat in such a setting, mediation variables may be are more important for customers influenced by previous experiences.
Research limitations/implications– Appraisal was measure with one descriptive factor and the variables in this study correspond to a major construct. Future research may explore other dimensions of the appraisal and compare customers’ groups manipulating stimulus.
Originality/value – The results allow linking the exceptional value and appraisal thought
mediator variables. Even when the article does not trade to prove the appraisal theory, might introduce considerations that have not yet been addressed in regarding delight.
Delight, appraisal, exceptional value, positive affect.