Quality 4.0 – Why Digital is its Identity?
Quality 4.0 – Why Digital is its Identity?
Why quality as we know it needs revisiting.
Product orientation has in fact been superseded by a significant focus on services and even service orientation has been superseded by customer orientation, where the emphasis on customer experience has become the norm. Furthermore, customer orientation is now being superseded by market orientation, where business models themselves are being redefined to adapt to significant changes taking place, particularly through disruptive technologies in the form of smart mobile and the advent of the internet. Quality that impacted over a century, has largely focused on products and services in terms of developing them, improving manufacturing or production processes, and expediting delivery to the end customer. The value created was largely related to product physical attributes related to functionality, with a focus on reliability and durability aspects. The focus was concerned with minimising variation, optimising performance, tackling costs through lean and Six Sigma principles.
The following twelve major impediments are preventing the quality profession from playing its dual role in a modern business context. There is an urgent need to create a new focus with fresh ideas and modern philosophies. Or perhaps, to make adaptation relevant as opposed to superimposing all thinking, all philosophies, tools, and techniques conceived and implemented in the context of a product-oriented era into a new emerging era of customer experience management and market orientation.
Quality 4-0, Design of Processes, Optimisation, Revolution
