Service Quality Evaluation of Saudi Arabia Flowers Market
Service Quality Evaluation of Saudi Arabia Flowers Market
Purpose – The paper’s main purpose is to investigate, analyze and reflect upon the Service Quality of the Flower Market in Saudi Arabia.
Design/methodology/approach – This study applied the SERVQUAL model to evaluate the florist shops in Saudi Arabia within the major cities Riyadh, Jeddah and Dammam/Khobar. The model of SERVQUAL will offer the evaluation of service quality of the market of flowers in Saudi Arabia. The idea of this study is to see the market of flowers in the perception of the owners and managers of the florist shops in order to find an evaluation of their services.
Findings – The overall mean of the whole market including all dimensions is 4.14 out of 5. The scores in general looks good and tends to be in the high side. However, there is still some gaps and areas of improvements especially when zooming into the groupings, which was one of the fantastic tools for feather investigations.
Research limitations/implications- This is the first stage of the research project as further research should be done next to find more about the flowers market of Saudi Arabia. The point of view of the customers is important in order to explore more into this market in the kingdom.
Originality/value – Flowers are number one gifts in most events globally. In Saudi Arabia, flowers used in all big and small personal events such as newborn baby and graduations as well as the Eids and valentine’s day.
Paper type: Research paper
SERVQUAL, Flower Market, Saudi Arabia, Survey
