Diagnosing organizational culture of innovation: development and application of a systematized instrument

Purpose – The aim of this paper is to develop a systematized instrument for diagnosing an organizational culture of innovation.

Design/methodology/approach – The following steps were carried out: identify elements related to the culture of innovation and current diagnostic models in the literature review; select the most relevant elements; systematize the elements into a unified instrument; and apply the systemized instrument in a pilot case.

Findings – Proposition of a Systematized Instrument for diagnosing an organizational culture of innovation with 6 dimensions of analysis and 38 questions.

Research limitations/implications – This study applied a pilot test with a limited sample to evaluate the proposed instrument. Therefore, future studies should focus on the application in a larger sample of organizations, in order to obtain statistical validation.

Practical implications – The application of the instrument in a pilot case brought visibility to the limiting factors of the innovation culture, whether in the company as a whole or in specific hierarchical levels and departments. Identifying the different perceptions of the dimensions and elements of an innovation culture can contribute to a personalized and aligned approach to cultural change. In addition, it allowed the company to recognize its strengths and limiting points within the innovation theme.

Originality/value – Systematization of concepts from other instruments, related to the culture of innovation and proposition of a diagnostic mechanism for organizations to increase the chance of success in implementing their innovation strategies. This systematization contributes to the evolution of instruments in the area.

Paper type: Research paper

Innovation culture, Organizational culture, Innovation diagnosis, Systematized Instrument.