The Scalability of the Scan & Go Technology within the Retail Sector
The Scalability of the Scan & Go Technology within the Retail Sector
The main aim of this article is to study the scalability of Scan & Go technology in organisations in the retail sector by identifying the main drivers and barriers to its implementation in physical shops. The central question is to understand which factors have the greatest positive or negative impact on the implementation of this technology and how they influence its effectiveness, customer acceptance and the possibility of expansion. This article aims to propose a model that helps organisations in the retail sector to clearly understand which factors facilitate or hinder the implementation of Scan & Go technology and evaluate the customer experience, contributing to better strategic decision-making in the future. This model is organized into three phases: Situation diagnosis (drivers and barriers), Multidimensional analysis of the customer experience and Implementation strategy, which highlights the importance of aligning internal operations with consumer expectations.
Scan & Go, Innovation, Retail, Self-checkout Technology
Rita Pina is finishing her master’s in management and industrial engineering from the Faculty of Sciences and Technology – Nova University of Lisbon – Portugal. She is currently working on her master thesis.
Prof. Fernanda Llussá holds a PhD in Economics at the University of California, Los Angeles (UCLA), USA and is currently an Assistant Professor at NOVA School of Science and Technology (NOVA). Prof. Llussá research interests are in the fields of entrepreneurship, technology market transfer, and economic growth. She has published in internationally refereed journals such as the “European Journal of Political Economy”, “Economics Letters” and “Defence and Peace Economics”, Cambridge University Press” and “World Bank” and presented her work at several international research conferences on Entrepreneurship and Economics.
Prof. Aneesh Zutshi is an Assistant Professor at DEMI, Nova School of Science and Technology at Nova University in Lisbon, Portugal. Prof. Zutshi is actively researching and teaching on the integration of Platform Innovation and Emerging Technologies in Industries and Services. He has engaged in numerous projects related to digital platform design, business model optimisation, stakeholder analysis, and integration with artificial intelligence and blockchain.
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