Hassan’s approach: Novel 5-step model transforming ‘performance’ to ‘high performance’

Purpose – Quality of performance is recognized as moving beyond compliance towards true excellence. In this context, this article introduces the novel Hassan’s Approach, an innovative model developed by the Quality Management expert and international consultant Hassan Hamwi, showing the effective role of Hassan’s Approach in supporting the changing the tend of the Senior executives from think about corporate culture as a topic that’s hard to measure and hard to change. As a result, many choose not to invest in it despite all the evidence that, when skilfully managed, culture can be a powerful and enduring source of competitive advantage. Hassan’s Approach is based essentially on establishing ‘Quality Performance ‘through the adjoining of five major elements “Steps”: Deming’s principles, PDCA, Golden Rule, MSS Guidelines, and Five Partners of Quality. Following this approach ensures that the organization is eventually highly qualified not only to seamlessly select the most relevant quality management system to adopt, but also to successfully implement this QMS with minimum mental and physical effort. Typically, Hassan’s Approach is applied through “Integrated Implementation Methodology for Management Systems and Standards (IMS2)”.
Findings – Upon following Hassan’s Approach throughout the implementation of ISO 39001:2012 RTSMS, Alfa Telecom- Lebanon showed a remarkable improvement in their performance, achieving a successful shift to ‘Quality High Performance’.
Social implications – Interestingly, following the Deming’s Principles essentially through Hassan’s Approach might have an additional positive impact on improving the corporate culture and personality of individuals, which ultimately contributes to the advancement of society.
Originality and value – To the best of our knowledge, Hamwi is the first to consider the development of a methodology linking both the corporate culture, moral and practical aspects during the implementation of a QMSs at the level of individual employees.

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Hassan’s Approach, ISO 39001, Alfa- Lebanon,5-Step model, transforming ‘Performance’ to ‘High Performance’