Exploring Project Management in Brazilian Healthcare Amid Global Health Crisis

Purpose – The global health crisis has brought about a spectrum of effects on project management practices within diverse institutions. This article aims to delve into the ramifications on project management within healthcare organizations, particularly focusing on the challenges and opportunities encountered by project professionals amidst the outbreak in Brazilian healthcare institutions, encompassing hospitals, health operators, and consultancies.
Design/methodology/approach – The study employed a qualitative approach, gathering data through semi-structured interviews with fourteen project professionals. Analysis of the collected data was carried out using NVivo software.
Findings – The global crisis has reshaped project management, yielding positive and negative outcomes. Human resources management emerged as one of the hardest-hit areas, grappling with unprecedented challenges in workforce organization and adaptation. Conversely, communication management experienced a notable positive shift, fueled by the widespread embrace of remote work practices. This transition underscored the resilience and adaptability of project teams, highlighting the value of agile methodologies in navigating uncertain and dynamic environments.
Practical implications – Healthcare organizations recognize the importance of fortifying their human resources management and communication capabilities, particularly in the wake of unexpected challenges. This entails crafting adaptable policies and procedures, conducting training programs to refine communication skills, and embracing technologies that streamline remote work and foster collaboration among teams.
Originality/value – This research aims to advance discussions on healthcare project management, particularly within the context of a developing nation such as Brazil.

Global health crisis, Project Management, Healthcare, Brazil.